![]() ![]() “Recent research conducted by Music Canada shows that Canadians view live music venues as economic and cultural lifelines within their communities, and they understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run. Our Music Cities framework has helped communities achieve this success,” said Patrick Rogers, CEO of Music Canada. “A strong, healthy music industry can generate diverse benefits for a community including economic growth, job creation, increased spending, greater tax revenues, and cultural health. Designed with world-renowned research that identifies key strategies large and small cities have used to grow their music economies, plans will be implemented to guide the development of local policy and bylaws, and community support that focuses on artists, venues and festivals, the wider supply chain and tourism. Music Canada’s ‘Music Cities’ framework will provide a proven model to help support communities across the province better leverage their own local live music assets. “With this support we will be able to take all that we have learned and continue to entrench the value our members bring to cities, towns and neighbourhoods across the province through the Music Cities lens.” We were just beginning to harness the true power of live music when COVID struck,” said Erin Benjamin, President & CEO of the CLMA. Minister MacLeod also understands that s upporting the business of live music is essential so our industry can get back to doing what they do best: creating exponential economic, social and cultural impact for artists, communities and tourism. “It has been a year, and it isn’t over, something our Minister recognizes. Today’s announcement creates the opportunity for the association to take additional action for, and on behalf of, live music’s collective future: Many continue to face a staggering 92% average revenue loss within the industry, and 64% say they are at risk of permanent closure. The CLMA has been working tirelessly since the beginning of the crisis to save cultural infrastructure and protect jobs, seeking ways for the industry at large to not only recover from the devastating blow COVID has dealt, but to ultimately return, bigger and stronger than ever. $500k to the CLMA for Province-Wide Music Cities Framework Development ![]() “As a provider of both emergency support and 24/7 free mental health counselling for the entire music industry, Unison has had and will continue to have a crucial role in making sure no one in our community falls through the cracks,” said Miranda Mulholland, artist and chair of Music Canada’s Advisory Council. The investment will go a long way toward directly supporting those in the Ontario music community with the greatest need, as the urgency for assistance remains high,” said Amanda Power, Executive Director, Unison Fund. In March 2020, Unison, began the largest relief effort in our history and while we are no stranger to helping people during difficult times, truly nothing has reached the scope of the last twelve months. “We sincerely thank Minister MacLeod and the Government of Ontario for their support and acknowledgement of the Unison Fund and the crucial and very necessary role the organization plays in providing critical assistance to vulnerable members of our music community in times of crisis. Artists and the broader live music ecology have been deeply impacted, and this vital support to Unison comes at a time when it is desperately needed. March 12th, 2021, Ottawa: The Canadian Live Music Association (CLMA), and Music Canada welcome support received from Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries with today’s announcement of funding for the Unison Fund, Canada’s music industry charity and the CLMA, in support of the broader music community.įunding to Unison will provide much-needed emergency assistance to artists, creators, and industry from local communities across Ontario. ![]()
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